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Report: Ad nets sticking to privacy, data guidelines

March 30, 2015 3:15 pm

All 92 ad network members of the Network Advertising Initiative substantially complied with the group’s consumer privacy code in 2014, according to the group’s report released Monday. The code, which has gotten stricter over the past few years, requires ad networks to post data collection and [...]

The DC issues keeping advertisers up at night

March 30, 2015 2:04 pm

The issues advertisers keep an eye on in DC doesn’t change that much, but what is changing is the political, regulatory and tech environment. “The overlap of regulatory issues and agencies is becoming far more complex and not clear cut,” said Dan Jaffe, executive vice president of [...]

FTC nabs 3 local auto dealers for deceptive ads in enforcement sweep

March 26, 2015 11:06 am

No ad market is too small to escape a Federal Trade Commission (FTC) auto enforcement sweep. Three auto dealers in Florida, Alabama and California were cited by the FTC for misleading consumers in ads that touted sales, lease or financing options that were cancelled out by fine-print disclaimers. [...]

FTC slaps down WSJ Google report

March 25, 2015 7:44 pm

The Federal Trade Commission pushed back on reports that the agency walked away from a strong case when it declined to charge Google with antitrust violations for its search and ad practices. The Wall Street Journal report was based on a previously undisclosed 160-page staff report from a 2012-2013 [...]

Bipartisan data security bill moves to full committee

March 25, 2015 3:20 pm

A House commerce subcommittee passed a data breach bill on a voice vote and moved the draft to the full House energy and commerce committee. The committee staff bill is scheduled to be taken up by full committee later this spring. Data breaches have been a near daily occurrence for consumers and [...]

Cruz Facebook chatter jumps 3,000% on Presidential bid

March 24, 2015 7:34 am

From the moment Sen. Ted Cruz  (R-Texas) announced in a tweet that he is running for President, 2.2 million Facebook users took to their pages to generate 5.7 million posts, likes, comments and shares expressing their point of view on Cruz and his campaign. That’s a  whopping 3,000 percent [...]

Ad biz preps defense on tax reform

March 24, 2015 6:05 am

Broad tax reform is back in Congress and the advertising community is taking steps so lawmakers don’t decide to limit the existing advertising tax deduction as they tried to do last year. Tax reform has been a heavy lift in Congress, but Senate finance committee chairman Orrin Hatch restarted the [...]
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