From the moment Sen. Ted Cruz (R-Texas) announced in a tweet that he is running for President, 2.2 million Facebook users took to their pages to generate 5.7 million posts, likes, comments and shares expressing their point of view on Cruz and his campaign.
That’s a whopping 3,000 percent increase over the average 70,000 unique people who generated chatter related to Cruz on any given day in the 3 months leading up to his announcement.
No surprise: Washington, D.C., his home state of Texas, and Virginia, the home of Liberty University, the venue of his announcement, had the highest engagement rate for Facebook activity related to Cruz.
- District of Columbia
- New Hampshire
The leading political topics associated with Cruz Facebook chatter in the week leading up to the announcement were:
- Foreign policy and international relations
- Energy and the environment
The Cruz campaign announcement video was watched nearly 700,000 times on Facebook since it was posted on Monday.
Source: Facebook; engagement is defined as the percentage of people who saw a post related to Ted Cruz and who then liked, clicked, shared or commented on the post.