Yesterday’s two Republican presidential announcements lit up timelines all across Facebook as supporters, detractors and kibitzers chatted up Ben Carson and Carly Fiorina.
Carson’s announcement brought 847,000 people to Facebook to chat about the candidate, generating 1.5 million interactions (likes, posts, comments, shares) related to his announcement.
Fiorina’s announcement brought 304,000 people to Facebook, generating 515,000 interactions related to Carly Fiorina and her announcement.
In the three months leading up to the Carson announcement, an average of 63,000 unique persons each day engaged in a conversation about Ben Carson.
For Carly Florina, an average of 11,000 unique Facebookers engaged in chatter about the former Hewlitt Packard executive.
Facebook activity for announced presidential candidates
Day of uniques, day of interactions and average daily uniques in prior 3 months
|Clinton||4.7 million||10.1 million||270,000|
|Cruz||2.1 million||5.5 million||70,000|
*Average daily number of people who generated chatter for the candidate in the 3 months leading up to announcement day.
The top talked about political topics associated with Carly Fiorina in the week leading up to her announcement were crime and enforcement, employment, and foreign policy and international relations.
For Carson, the topics were crime and enforcement, racial issues, and foreign policy and international relations.
Top states chattering about Ben Carson (by engagement)
5. South Carolina
Top states chattering about Carly Fiorina (by engagement)
1. District of Columbia
2. New Hampshire