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Sprint ends throttling policy

Sprint ended its policy of slowing down video speeds for customers with unlimited data plans after a public outcry over a footnote in a new plan that promised unlimited talk, text and data. The company said it was acting immediately to address those concerns.

“We heard you loud and clear, and we are removing the 600 kbps limitation on streaming video,” Sprint CEO Marcelo Claure said Tuesday.

But Sprint also added a caution to its message. “During certain times, like other wireless carriers, we might have to manage the network in order to reduce congestion and provide a better customer experience for the majority of our customers,” Claure said.

The practice of throttling has been frowned on by customers and regulators have kept a close eye on the way wireless companies market and describe unlimited data plans to customers. Both the Federal Trade Commission and the Federal Communications Commissions have brought enforcement actions against throttling. Most recently the FCC proposed a record $100  million fine against AT&T. The FCC’s net neutrality rules, which have strict prohibitions against throttling went into effect June 12.